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Teams don’t know what kind of innovation matters. Everything feels equally important. Resources are spread too thin across too many types of bets with no clear return thesis. Innovation not driving revenue and brand equity.
Develop a disciplined, growth-aligned portfolio that concentrates spend on the right mix of bets. Leverage innovation to grow brand strength while driving revenue.
Teams don’t know what kind of innovation matters. Everything feels equally important. Resources are spread too thin across too many types of bets with no clear return thesis. Innovation not driving revenue and brand equity.
Develop a disciplined, growth-aligned portfolio that concentrates spend on the right mix of bets. Leverage innovation to grow brand strength while driving revenue.